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Flash fantastic

29 January, 2009

The lovely folks over at Boing Boing have often referred to Flash sites as stupid, monolithic blobs that render deep-linking (linking directly to a site’s internal pages) as virtually impossible. As a writer who feels it absolutely necessary to provide the most precise location of all cited sources, I couldn’t agree more. But as a designer, I find that one can achieve so much more when building with Adobe Flash than when depending on squarish CSS or just using (X)HTML. Bearing in mind that deep-linking is already in threat of being branded as a copyright violation in some parts of the world thanks to the ageing legion of out-of-touch judges, there is no doubt that the recent increase in the use of Flash will go on unabated until a more dynamic tool hits the mainstream media. And that’s not such a bad thing when considering the stunning combinations of graphics, video, animation, sound, and interactive navigation that are unparalleled when truly balanced in both aesthetic presentation and streamlined function. Designers who adhere to the principle of creating impressive designs that also serve as both usable and intriguing interfaces are the ones who should be looked towards for genuine inspiration in how one ought to make a site look. As opposed to Flash sites that are (excuse the pun) just flashy, that is.

Quite frankly, I would rather refer a reader or my client’s customers to a ‘monolithic blob’ if I knew they would be able to easily locate what they were looking for and all else that may be equally of interest along the way. Besides, there are several methods of creating linkable pages within Flash (primarily through the naming of frame anchors), and recently built examples live up to this current industry standard. Ultimately, simplicity and creativity are key when striving towards interactive motion graphics on-site. After an interning stint at the web design division of an ISP several years ago, I had seen some pretty awful styling methods that are surprisingly still quite common today (government-affiliated websites are all too frequently exemplars of shame in that regard). But rather than list those now (maybe later, though), it’s much better to celebrate the ones that have succeeded in visual mastery and cyberspace ergonomics. And listed below are ten of my recent favourites found whilst browsing, with brief descriptions for quick reference. There are many more out there, so I may soon update this list for inclusion in a regular album-style line-up with screenshots similar to the recent series of reviews here. Feel free to send in any interesting finds of your own if you’d like them included — especially if they’re your own original creations.

01 » Trevor Jackson :: site of the London-based all-round creative
02 » playMUJI :: instructional product promo micro-site for MUJI
03 » CREAKTIF! :: multimedia graphic design studio based in Paris
04 » AgencyNet :: marketing solutions agency in Fort Lauderdale
05 » Paregos :: graphics and advertising agency based in Stockholm
06 » SectionSeven Inc. :: design and development office in Seattle
07 » The United Network :: WPP global advertising micro-network
08 » hellokarl :: site of French designer and artist Charles Kalpakian
09 » AKQA :: global advertising, media and design agency network
10 » BIG :: site of the Danish architectural firm Bjarke Ingels Group

Sarah Badr © MMIX

See also: Content awareness (pieces at random)

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4 comments

  1. http://www.thefwa.com :: Favourite Website Awards
    http://www.neave.com :: Paul Neave, London
    http://www.tychomusic.com :: Scott Hansen – Music and graphics
    http://www.in2media.com :: Digital advertising agency
    http://www.spildaftid.dk :: Super creative ad agency
    http://www.khr.dk :: Architects
    http://www.3xn.dk :: Architects
    http://www.gehlarchitects.com :: Architects

    Some of my favourites – not all are 100% flash, though…


  2. It’s great to see some more examples of company sites based in Denmark. And now I’m really looking forward to browsing through that collection on the FWA site. Brilliant additions, thank you!

    Sarah


  3. […] Flash fantastic (pieces at random) […]


  4. […] reflect real action on the ground. Already there has been discussion regarding the acceptability of deep-linking and the excerpting (at varied lengths) of written content online. It also doesn’t help when […]



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